The State of Opinion Research: Palgrave Studies in Political Marketing and Communications
4 out of 5
| Language | : | English |
| File size | : | 689 KB |
| Text-to-Speech | : | Enabled |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 143 pages |
| Screen Reader | : | Supported |
| Hardcover | : | 250 pages |
| Item Weight | : | 1.1 pounds |
| Dimensions | : | 6.3 x 0.8 x 9.3 inches |
Opinion research is a critical tool for understanding public opinion and influencing political outcomes. In recent years, there have been significant developments in the field of opinion research, including the rise of new technologies and the increasing use of data analytics. These developments have led to new challenges and opportunities for opinion researchers.
This book explores the latest developments in opinion research and its applications in political marketing and communications. The book is divided into four parts.
- Part 1: The Foundations of Opinion Research
- Part 2: The Methods of Opinion Research
- Part 3: The Applications of Opinion Research
- Part 4: The Future of Opinion Research
Part 1: The Foundations of Opinion Research
The first part of the book provides an overview of the foundations of opinion research. This section covers the history of opinion research, the different types of opinion research, and the ethical considerations involved in conducting opinion research.
Part 2: The Methods of Opinion Research
The second part of the book discusses the different methods of opinion research. This section covers both traditional methods, such as surveys and polls, and newer methods, such as online surveys and social media analysis.
Part 3: The Applications of Opinion Research
The third part of the book explores the applications of opinion research in political marketing and communications. This section covers how opinion research can be used to understand public opinion, develop campaign strategies, and evaluate campaign effectiveness.
Part 4: The Future of Opinion Research
The fourth part of the book looks at the future of opinion research. This section discusses the challenges and opportunities facing opinion researchers and explores the ways in which opinion research will continue to evolve in the years to come.
Opinion research is a powerful tool that can be used to understand public opinion and influence political outcomes. The developments in the field of opinion research in recent years have created new challenges and opportunities for opinion researchers. This book explores the latest developments in opinion research and its applications in political marketing and communications. It is a valuable resource for students, scholars, and practitioners of opinion research.
4 out of 5
| Language | : | English |
| File size | : | 689 KB |
| Text-to-Speech | : | Enabled |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 143 pages |
| Screen Reader | : | Supported |
| Hardcover | : | 250 pages |
| Item Weight | : | 1.1 pounds |
| Dimensions | : | 6.3 x 0.8 x 9.3 inches |
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4 out of 5
| Language | : | English |
| File size | : | 689 KB |
| Text-to-Speech | : | Enabled |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 143 pages |
| Screen Reader | : | Supported |
| Hardcover | : | 250 pages |
| Item Weight | : | 1.1 pounds |
| Dimensions | : | 6.3 x 0.8 x 9.3 inches |
